Nxtgen
All-in-one music marketing and fan CRM platform
Delivered a cohesive dark-mode platform, slashing campaign setup friction and reducing engineering handoff debt through automated token synchronization and production-ready component logic.
Design system components
60+
Handoff debt reduction
40%
Campaign setup friction
↓35%
Context & Challenge
The Challenge
Nxtgen’s legacy interface struggled to support multi-channel marketing campaigns. Artists faced high cognitive load when configuring automated social interactions and complex ad workflows across fragmented views.
The Approach
Led an end-to-end platform redesign, establishing a dark-mode design system built on semantic variables and multi-tier token architecture. Streamlined Instagram post auto-replies and ad creation flows into progressive disclosure steps. Structured Figma libraries and component states specifically to optimize AI-assisted developer parsing and code generation.
The Results
Impact & Outcomes
- Delivered a cohesive dark-mode platform that reduced campaign setup friction.
- Cut engineering handoff debt through automated token synchronization.
- Shipped production-ready component logic optimized for AI-assisted developer parsing.